Ingredients
Philosophy
Marketing Communications is more than cool-looking layouts and logos. When done
correctly, it’s that X Factor that makes your money work harder, telling your company’s
story in a way that connects and resonates.
Let’s face it: people know you’re trying to sell them something. But if you speak to them in
the right way, they won’t mind listening to the pitch.
Service
This business, while challenging and fun, also has more than its share of stressful
moments (If you want proof, witness jINc on deadline.) While our policy is to go above
and beyond on every project, we still keep this process enjoyable for everybody involved.
Agencies that browbeat their employees rarely get their best work. Delivering our best,
in our opinion, is the ultimate statement of service.
Over the years, we’ve also become quite adept at knowing when our clients need us in
constant contact with them and when they’d prefer we take their ball and run with it.
We know you’re busy.
Mission
Get it done. Get it done right. Get it done on time. Get it done on budget.
Get it done to the absolute best of our ability.
No project is finished until this mission is complete.
Values
We know that marketing is a business investment for you, and we treat your budget as if
it were our own. That’s why when we say we daydream big, we also say we daydream
with discipline. This removes many unknowns from the equation. Every project we’ve
undertaken also teaches us how to do our jobs better. We can now foresee unnecessary
steps and bypass them altogether.
jINc is a group of seasoned marketing professionals who never want to delude ourselves
into thinking that we know everything about our jobs.
Vision
We like to show up every day inspired, to feel compelled to discover creative new ways
to look at your business. And sometimes when we’re looking, we may come across
business-building ideas for you that have nothing to do with the project at hand. If we
come across an interesting architecture firm’s website, or an article in one of the trade
magazines that you should see, you’ll be hearing from us.
